YELLOW
SHOES
Leadership Development &
Strategic Communications
Leadership development that starts with who you are.
For leaders finding their own way, and organisations investing in their people.
Traditional leadership development starts with how to lead. Yellow Shoes starts with who is leading.
Through guided conversations, practical identity tools and real leadership challenges, we help emerging and established leaders understand and trust what they bring — and use it to make decisions, communicate clearly and lead others.
For organisations, this means developing leaders who can take on greater responsibility and contribute their own perspective, without feeling they must fit a conventional leadership mould.
For individuals, it means becoming your kind of leader, with the confidence and skills to put that into practice.
Leadership support for individuals and organisations.
Individual coaching
Personal development shaped around your leadership challenges, ambitions and next steps. Lead with an authority that feels like your own.
Organisational programmes
Tailored workshops and development programmes for emerging and established leaders, grounded in your business context.
Athenaship®
Our signature identity-led leadership programme for women, exploring how to build authority and influence while navigating expectations about who a leader should be.
Strategic communications consultancy.
A clear story. A credible voice. Experienced counsel.
Alongside leadership development, Jennie works with businesses to clarify their positioning, tell their story and connect with employees, customers and wider stakeholders.
Support spans brand storytelling, internal and external communications, and reputation—through focused consultancy projects
or
As a fractional Chief Communications Officer, providing senior communications leadership on a part-time basis.
Agency Founder - navigating rapid growth
“Our company would not have become what it is…”
Clarifying leadership identity reduced circular conversations and accelerated decision-making.
Leadership Team — redefining positioning
“You helped us uncover our true voice.”
Once identity was recognised, expression became simpler — and more commercially effective
Senior Leader —
stepping up to CEO
“Decisions I didn’t even know I could make have been made.”
Identity clarity reduced second-guessing and made choices lighter — and faster.
Why Yellow Shoes?
Experience, research and a practical understanding of leadership.
Yellow Shoes is led by Jennie Norrish, who combines two decades of executive leadership and communications strategy experience with an academic grounding in business, coaching and social and leadership psychology.
Her approach is identity-led and combines coaching, mentoring and consultancy with an understanding of the demands of business.
Grounded in research and built for real organisations.