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Yellow Shoes x Business
Beyond the idea, product, shiny packaging and smart service, what makes an organisation or brand attract and keep its fans? Both to buy its stuff or buy into its company culture? Of course its the people. We all know it. But it's hard to create genuine people power.
The stories about people will be the connection you need every time. The weirder the better! Find something distinct that you stand for and you'll stand out.
Within company cultures, let true diversity of thought and background shine by helping people feel content to be their 'homeself'. In business, contentment is a bit of a dirty word, associated with a laid back approach and lack of innovative thinking. However, the opposite is true in our book. If you're sure of who you are and excited about that, you can see how to make a real difference and are more confident to take risks.