YELLOW
SHOES
Identity Consultancy & Athenaship
Stand up | Stand Tall | Stand Out
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Athenaship
by Yellow Shoes
What is Athenaship?
At Yellow Shoes we've developed a style of coaching & mentorship steeped in psychology and storytelling called Athenaship. We've also adapted proven business building techniques to help humans build a sense of themselves. We're on a mission to help female leaders, business owners and under-represented groups who, thanks to an unequal system and societal stigmas, can still feel like they don't belong. Athenaship is a collaboration that enables the client to self-generate power and a sense of calm through a clear sense of identity and confidence in who they are and what they have to offer, leaving them with an 'excited contentment' with the way forward. Athenaship is Yellow Shoes' small step towards closing the pay gap, raising women's collective voice louder and turning 'otherness obstacles' into superpowers that shine.
According to the United Nations, even in developed countries men still dominate middle and senior management positions. And despite some gains on the number of women in c-suite positions, the pandemic has been a huge burden on women in work. According to McKinsey's 2021 study, not only are women more burned out then men in the same positions, they take on much more of the inclusion, diversity and well-being work and yet are not recognised for it. Patriarchy built this world, but it is no longer helping anyone.
Equality is the only answer.
Why Athenaship, not Mentorship?
The greek goddess of wisdom (and yes, of war), Athena, disguised herself as greek god Mentor and took over the guidance of the young Telemachus. She did this because Mentor apparently failed at the job his name went on to represent. Learning this story inspired us at Yellow Shoes to rewrite the script for Athena.
What to expect...
Our founder Jennie leads our Athenaship practice. Jennie's style is super down to earth and attentive. She creates a safe space in which to explore who you are, what you want and how to get it in the way that suits you.
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Led by your needs and 100% non-judgemental, we'll use a mix of accredited, evidence-based coaching techniques and mentorship. The guidance provided comes from learnings thanks to some amazing highs and embarrassing lows experienced over two decades across multiple industry sectors, agencies and personal enterprises. Expect a warm, honest developmental process with access to an array of bespoke tools tailored to you.
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While at Yellow Shoes we have training in CBT, Athenaship is a non-therapeutic process focused on improving your progress and wellbeing simply by being you. Think of us as an objective partner that only wants the best possible outcome for you (and one that makes sure you keep walking in the direction we map out together).
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Jennie says: "When I started my career I was thrown into wonderful worlds that were otherworldly to me and mid-career was the only women on a board in a very male dominated industry. Despite heading up diversity and inclusion and pushing for humanist leadership before it was sexy, there are parts of me I didn't share, which may have helped others. For example, I've given speeches on stage and TV and interviewed global celebs and yet I had varying degrees of panic attacks in the wings, I hid miscarriages and didn't always wear what I wanted. I overcame much of this fear by shifting my perspective and realising that my so-called weaknesses are what makes me good at my job. I want to offer Athenaship so that other women don't feel like they need to hide themselves to be accepted and that quite the reverse is true. Being on the outside is the in thing! If you've felt different from everyone else, I'd like to help you see how positive this is - you bring objectivity, a novel approach and unique creativity. I'm excited to work with you."
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Step by step process
Getting the lowdown
Let's have a no obligation chat about what Athenaship is all about and if it could help you. We'd love to hear your story.
Setting your agenda
A free 30 minute session to set your initial goals and work out a programme that works for you.
Sessions to suit you
Sign up to a programme below and schedule in regular sessions to reach your goals.
Some little reminders
As well as take-aways provided throughout the process, we're qualified in poetry and interior design - speak to us to find out how these things can act as reminders of all you've discovered about yourself.
Signature Athenaship Programme Options
Who Am I?
Power Hours
Book two hours in succession or on different days for a deep rediscovery of who you are, what makes you tick and how even your most obscure parts can be the making of you. You'll receive a 'Map of Me' to keep.
Rescript Your Story Package
A six session package to explore the plot of your life and career so far, the characters that influence and impact you and the narratives you live by. Finish by re-authoring your story for the future.
Build a Business that's for me
Fortnightly sessions for three months to come up with a vision, plan and distinctive story for your business. Whether setting up from scratch or needing to rescript the direction to be more in tune with you.
Athenaship for Leadership
Ongoing programme of regular Athenaship sessions for a minimum of six months to work with whatever challenges come your way. Sharpen your awareness of what makes you you and use these superpowers to absolutely smash it.